An influencer is someone who has the ability to listen and be listened too, change minds, and not be emotionally effected. They’re the best convincers, story tellers, and sellers. Few are born with the talents of being an influencer, but luckily this is something that can be learned. We compiled the top 16 influencer principles we’ve used to to become a better influencer in direct sales.
1. Grab Their Attention
Be memorable, and make people focus by giving them a reason to focus.
2. Make Them Curious
Once you get their attention, hold it. The best way to do this is to make them feel like their missing something.
3. Find Out What They Desire
Ask the right questions and find out if what you’re offering can fit their needs.
4. Make Them Envious
They may not personally desire the offer, but they might envy others that do and will buy it because they want to be like them.
5. Go On an Emotional Journey
Create an emotional response by telling a story people can connect with. This story should make them realize their have a pain, and how you can make them feel happy.
6. Make Them Believe
They have to believe life could be better, should be better, and can be better with because of you.
7. Give Them Justification
People buy with their heart, but justify what they bought with their head. Give them the information they need to justify what they’ve bought.
8. Make Them Trust You
Earning trust is hard, but the best way is to always keep your promises and be reliable. Once a buyer places their faith in you, they’re more willing to spend money with you.
9. One Step at a Time
The first step may seem small and hard at times, but once a buyer takes the first step, they’re more likely to take another. Once on they’re on the path, keep them on the path and follow up.
10. They Own Their Decision
Once a buyer purchases they should own the decision to buy. Don’t let them pass the ownership of the decision from themselves to you. You’re duty is to fulfill needs and show value.
11. Get Them Involved
Blending bars are designed to be a fun, interactive experience. When everyone is involved it makes the whole party more fun.
12. Be Inclusive
The more a person feels included in what is going on the more likely they are to continue to buy.
13. Be Scarce
Make a person feel like they’re about to miss out on a limited time offer, or they only have a limited time to do or buy something.
14. Be Likeable
People buy from people they like. Be personable and make friends and sell.
15. Don’t Get Attached
Be indifferent to the outcome of any relationship. It’s important not to be needy, emotional, or overly attached. It’s best to give a person space and decide to come to you on their own, or with only a little prompting.
16. Get a Commitment
It’s easier to get a person to commit to something in a public space than it is when you’re one on one. The excitement and emotion from being in public make a person more willing to say yes.
By following these principles you can improve not only your direct sales, but how you interact with people in general. Practice daily in the home, with people in you’re up-line, or when making a sale at a Blending Bar. The more you use your power as an influencer the more you’ll see it’s easier to communicate with people and find out what you can do for them, and what they can do for you in return.